“Ralph Lauren: 4D Projection Mapping”
Client: Ralph Lauren
Agency: Drive Productions, U.K.
Ralph Lauren and Drive Productions embraced digital innovation with this amazing 4D show at their New York women’s flagship location. 888 Madison Avenue became an unbelievable display of art, fashion, and culture as customers were treated to this 4D exhibit. And what made it 4D? When their new colognes flew onto the screen, they actually sprayed the crowed with the scent.
As far as advertising goes, the insight just doesn’t seem to be there. But for a brand like Ralph Lauren, something like this is less about generating sales and more about brand awareness.