Stunning - Stunned
Client: Associazione Donne Insieme Contro la Violenza (Women Against Violence)
Agency: 1861 United, Milan, Italy
Pretty powerful ad right here. Definitely a more subtle approach to this subject, but I like what 1861 United did here. While some people are complaining this ad glamourizes domestic violence, I feel like that is the point - but to present it ironically. Abuse is just as natural as the her picture on the left - the point being, it is not.
This ad works in part because of campaigns like Dove’s Real Beauty (which I think this ad plays off of nicely). It is clean, nicely shot, and even the copy is subtle but effective. For the complete campaign, click the ad and take a look.