Barcode Culture

“House Par-tay”

Client: Tommy Hilfiger

Agency: Laird+Partners

I won’t lie. Tommy Hilfiger in general confuses the hell out of me. As a brand, their style has changed drastically from what they once used to be, and they just don’t seem to have that edge they used to be known for. I’m not talking Calvin Klein-90s basement porn edge. I’m just speaking in terms of consumer recognition as being a fashion icon.

But with this commercial, they definitely seem to be showing some of that flare we once knew. Maybe a little more coked-out hipster-esque this time around. But you can’t help but jam to this 60 second spot. Which is a pretty big achievement since most people find it hard enough to sit still through even the best produced 15second spots.

Only downside I can comment on? Maybe needs a little more cowbell.

(Source: youtube.com)

Posted 1 year ago — 2 notes