Cool Never Fades
Client: Target
Agency: W+K
I’m not sure whether it’s Marlena Shaw’s California Soul (Diplo Remix) or the fact that they are playing bocce, but I’m really jammin to this ad.
Target is getting closer and closer to the Canadian market, and consumers north of the border are starting to pay more attention to the brand and their message. As people are getting tired of giant super stores like Wall-Mart Supercentre and The Real Canadian Super Store, there is a huge opening for Target to swoop in and nab the hearts of Canadians (as well as their wallets).
What Target has over stores like Zellers and Winners is their definite sense of style - something that clearly shines through in this spot. Can’t wait to see what this may look like with a Canadian flare.
(Source: youtube.com)
Stunning - Stunned
Client: Associazione Donne Insieme Contro la Violenza (Women Against Violence)
Agency: 1861 United, Milan, Italy
Pretty powerful ad right here. Definitely a more subtle approach to this subject, but I like what 1861 United did here. While some people are complaining this ad glamourizes domestic violence, I feel like that is the point - but to present it ironically. Abuse is just as natural as the her picture on the left - the point being, it is not.
This ad works in part because of campaigns like Dove’s Real Beauty (which I think this ad plays off of nicely). It is clean, nicely shot, and even the copy is subtle but effective. For the complete campaign, click the ad and take a look.
“Inspired Experiences from The Cosmopolitan of Las Vegas”
Agency: Digital Kitchen
For most people Vegas can be described simply as an “experience” - and The Cosmopolitan of Las Vegas is giving visitors something to really experience.
Developed by Digital Kitchen out of Chicago “Inspired Experiences” creates a captivating visual experience utilizing (among other things) 8 screen-wrapped columns that welcome guest in the lobby. These screens feature artwork, photography, 3D and 2D animation, and film that create a convergence of architecture, art, style and physical space.
Having stayed at Caesers Palace Las Vegas (I’ll admit because of The Hangover), hotel lobbies are treated nothing short of works of art, and Vegas hosts a gallery of masterpieces. Either way, the work done by Digital Kitchen here definitely sets The Cosmopolitan apart from other establishments.
“Inspired Experiences from The Cosmopolitan of Las Vegas” took home the Design Grand Prix at this year’s Cannes International Festival of Creativity.
(Source: creativity-online.com)
“Made to Stick: Why Some Ideas Survive and Others Die”
Chip Heath & Dan Heath
While I’ll be the first to admit I’m not exactly a bookworm, “Made to Stick” is a book I feel comfortable recommending to anyone who is looking to improve their communication skills or just looking looking to kill some time.
A quick breakdown: “Made to Stick” analyzes what makes some ideas more memorable than others, and details exactly what you can do to communicate and make sure your ideas become “sticky.”
I’m not even going to try to go into more detail than that description, as the book covers an amazing range of examples and situations where great ideas have brought about amazing change. While I was suggested this book by a friend for its advertising value, “Made to Stick” is a great read for anyone in any industry trying to find ways to make their ideas “stick.”
My next conquest: “The Facebook Effect”
Although, I only tend to read during my commute to/from work. So, I wouldn’t exactly hold my breath waiting for my two cents on that one.
The Agency Bloodline
Just a cool infographic on this rainy Wednesday. It’s a little overwhelming, but line by line it’s pretty cool.
